![]() The whiskey is distilled in a legendary 100-year-old Vendome all-copper column still. with a proprietary yeast, the finest grains and mineral-rich water filtered through Kentucky limestone. It starts with real, carefully crafted Bourbon made by Master Distiller Jacob Call at Green River Distilling Co. Howler Head is the original banana-flavored super-premium Kentucky Straight Bourbon Whiskey. Catalyst Spirits is led by former William Grant & Sons global CEO Simon Hunt. Howler Head is a partnership between Dana White, UFC and Catalyst Spirits. It will move into on- and off-premise retail outlets in coming months. In the U.K., Howler Head was introduced as part of UFC’s return to the market with a recent match at The O2 Arena, with the brand being available exclusively on Master of Maltand selling out its first shipment in just eight days. In Canada, Howler Head was listed in record speed across all provinces, with the brand seeing great growth opportunities in Quebec, Ontario and British Columbia – all home to a huge UFC following. There is nothing better than watching our fights with Howler Head Bourbon and we want everyone to be able to have this experience.” With UFC’s global fanbase of nearly 700 million in more than 170 countries, this is just the beginning. have been waiting for Howler Head to become available and our first expansions to Canada and the UK have been amazing. “As one of its co-founders, it’s amazing to see our bad ass brand quickly become one of the fastest-selling whiskies in the United States, while also perfectly aligning with UFC’s global fanbase. “Howler Head is the best whiskey I’ve ever had,” said UFC President Dana White. Howler Head is the Official Flavored Whiskey Partner of UFC, the world’s premier mixed martial arts organization. This helps support Whiskey Raiders at no additional cost to you.UFC President and Howler Head Banana Bourbon Co-founder Dana White announced the expansion of the popular flavored whiskey brand into Canada and the U.K.Howler Head is currently one of the fastest-growing major American whiskies (flavored or unflavored) in California, Florida, Michigan and New York (Nielsen, February 26th 2022) and is the fastest-selling of all American whiskies in the Control States (NABCA, February 2022), having sold 55,000 cases in its introductory year. This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. If you’re interested in getting a shot of whiskey in your morning email, sign up for our Daily Dram Gram! We are the only media property reviewing whiskeys and aggregating the scores and reviews of other significant voices in the whiskey world in one place. Here at Whiskey Raiders, we do more than write about current events in Whiskey. Following the aging, the bourbon is blended with natural banana flavor and bottled at 80 proof. The resulting Bourbon is then aged two years in American white oak barrels with a #4 “alligator” char in traditional wood rick houses. The whiskey is distilled in a 100-year-old Vendome all-copper column still. with proprietary yeast, grains and mineral-rich water filtered through Kentucky limestone. Howler Head is the original banana-flavored Kentucky straight bourbon whiskey made by Master Distiller Jacob Call at Green River Distilling Co. “As one of its co-founders, it’s amazing to see our badass brand quickly become one of the fastest-selling whiskies in the United States, while also perfectly aligning with UFC’s global fanbase. “Howler Head is the best whiskey I’ve ever had,” UFC President Dana White said in a news release. This expansion into Canadian and UK markets means that the whiskey will have access to the massive UFC fanbase and market in Quebec, Ontario and British Columbia. ![]() ![]() The banana bourbon is the Official Flavored Whiskey Partner of UFC. It was one of the fastest-growing major American whiskies (flavored or unflavored) in California, Florida, Michigan and New York, according to a Nielsen study completed on Feb. Howler Head has seen a lot of success since its launch in 2020. UFC President and Howler Head Banana Bourbon Co-founder Dana White this week announced the expansion of the popular flavored whiskey brand into Canada and the U.K. (Photo by Gabe Ginsberg/Getty Images for Nightclub & Bar Media Group) The Howler Head booth at the 2022 Bar & Restaurant Expo and World Tea Conference + Expo at the Las Vegas Convention Center on March 22 in Las Vegas, Nevada. ![]()
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